Activities of Hiltrud BREYER related to 2008/2038(INI)
Plenary speeches (1)
How marketing and advertising affect equality between women and men (debate)
Amendments (10)
Amendment 1 #
Motion for a resolution
Citation 3 a (new)
Citation 3 a (new)
- having regard to Council Directive 89/552/ECC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities,
Amendment 25 #
Motion for a resolution
Recital F a (new)
Recital F a (new)
Fa. whereas gender discrimination in the media is still widespread, whereas gender stereotyping advertising and media can be considered part of this discrimination,
Amendment 26 #
Motion for a resolution
Recital F b (new)
Recital F b (new)
Fb. whereas in 1996 the Swedish Government introduced a ban on all advertising aimed at children below the age of twelve and also banned any advertisements from being aired before or after any programmes aimed at children below this age,
Amendment 68 #
Motion for a resolution
Recital O a (new)
Recital O a (new)
Oa. whereas the report by the British Government’s Equalities Office “Women not for sale” reveals that British local newspapers receive £44 million a year from advertisements offering sexual services from women,
Amendment 82 #
Motion for a resolution
Paragraph 6 a (new)
Paragraph 6 a (new)
6a. Notes that stereotyping is utilised in marketing directed at both adults and children, stresses that stereotypes in advertising on children’s television programs are a special problem because of their potential impact on gender socialization and, subsequently, children’s views of themselves, family members and the outside world;
Amendment 93 #
Motion for a resolution
Paragraph 9
Paragraph 9
9. Draws attention in particular to the need to eliminate messages conveying gender stereotypes from textbooks, toys, TV games and, TV advertising, Internet and the new information and communications technologies (ICTs);
Amendment 111 #
Motion for a resolution
Paragraph 13 a (new)
Paragraph 13 a (new)
13a. Calls on the Member States to ensure by appropriate means that marketing and advertising guarantee respect for human dignity and that the integrity of the person are neither directly nor indirectly discriminatory nor contain any incitement to hatred based on sex, racial or ethnic origin, religion or belief, disability, age or sexual orientation, and shall not contain material which, judged in its context, sanctions, promotes or glamorises violence against women;
Amendment 112 #
Motion for a resolution
Paragraph 13 a (new)
Paragraph 13 a (new)
13a. Calls on the Member States to prohibit pornography, meaning depictions inciting hatred based on sex, in advertising, marketing and all forms of audiovisual commercial communications and teleshopping;
Amendment 119 #
Motion for a resolution
Paragraph 14 a (new)
Paragraph 14 a (new)
14 a. Calls on the Commission and the EU-Member States to develop a 'Code of Conduct' for advertising in which marketing communications respect the principle of equality between men and women and in which sex stereotyping and any exploitation or demeaning of men and women are avoided;
Amendment 120 #
Motion for a resolution
Paragraph 14 b (new)
Paragraph 14 b (new)
14b. Reminds the Commission that Council Directive 2004/113/EC of 13 December 2004 implementing the principle of equal treatment between men and women in the access to and supply of goods and services originally in the Commission's first proposal also covered discrimination in the media; calls on the Commission to step up its efforts against this discrimination and to launch on the basis of the 'Code of Conduct' proposals for regulatory measures;