2 Amendments of Brando BENIFEI related to 2022/0277(COD)
Amendment 366 #
Proposal for a regulation
Recital 45
Recital 45
(45) Audience measurement has a direct impact on the allocation and the prices of advertising, which represents a key revenue source for the media sector. It is a crucial tool to evaluate the performance of media content and understand the preferences of audiences in order to plan the future production of content. Accordingly, media market players, in particular media service providers, right holders and advertisers, should be able to rely on objective audience data stemming from transparent, unbiased and verifiable audience or consumption and performance measurement solutions. However, certain new players that have emerged in the media ecosystem provide their own measurement services without making available information on their methodologies. This could result in information asymmetries among media market players and in potential market distortions, to the detriment of equality of opportunities for media service providers in the market.
Amendment 1234 #
Proposal for a regulation
Article 23 – paragraph 2
Article 23 – paragraph 2
2. Without prejudice to the protection of undertakings’ business secrets, providers of proprietary audience measurement systems shall provide, without undue delay and free of costs, to media service providers and, advertisers, and right holders, as well as to third parties authorised by media service providers and advertisers or right holders, accurate, detailed, comprehensive, intelligible and up-to-date information on the data collected and on the methodology used by their audience measurement systems. Right holders should also have access to consumption and performance data collected regarding their programs. This provision shall not affect the Union’s data protection and privacy rules.