Activities of Bernadette VERGNAUD related to 2008/2038(INI)
Plenary speeches (1)
How marketing and advertising affect equality between women and men (debate)
Amendments (14)
Amendment 22 #
Motion for a resolution
Recital F
Recital F
F. whereas gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes; whereas advertising often shows women in situations that are violent and liable to be detrimental to human dignity; whereas the nature of advertising also reinforces this negative impact as the message is constantly reiterated and reproduced,
Amendment 34 #
Motion for a resolution
Recital H
Recital H
H. whereas gender stereotyping in advertising not only restricts individuals to playing various predetermined roles, but also excludes individuals who do not fit the norm, such as men and women with disabilities and non-heterosexuals,
Amendment 47 #
Motion for a resolution
Recital J
Recital J
J. whereas gender stereotyping is instrumental in segregating and differentiating between the sexes from a very young age; whereas this segregation/differentiation sets the tone forreinforces any lifelong discrimination between the sexes,
Amendment 52 #
Motion for a resolution
Recital L
Recital L
L. whereas the whole of society has to be involved in efforts to avoid the reproduction of gender stereotyping; whereas the responsibility for doing so should be shared by all parties from the cradle to the grave,
Amendment 60 #
Motion for a resolution
Recital N
Recital N
N. whereas children are a particularly vulnerable group that places its trust not just in authority but also in characters from myths, TV programmes, picture-books, TV games, toy advertising, etc.; whereas children learn by imitation and mimicking what they have just experienced; whereas gender stereotyping in advertising is for that reason not just a restraint oninfluences individual development but also one of the direct causes of an individual being implicated from an early age in lifelong discrimination in whichand accentuates the fact that a person's gender dictates what is possible and what is not,
Amendment 61 #
Motion for a resolution
Recital O
Recital O
O. whereas TV advertising is omnipresent in our daily lives; whereas, regardless of our age and gender, we are exposed to commercial breaks in daily TV programmes; whereas the law of many Member States is inadequate and national codes of ethics applicable to advertising are not respected or in some cases do not even exist; whereas it is of particular importance that TV advertising be subject to ethically and/or legally binding rules to prevent adverts communicating gender stereotypes,
Amendment 78 #
Motion for a resolution
Paragraph 6
Paragraph 6
6. RemindsCalls on the EU institutions and Member States of the commitments made andto adhere to the guidelines adopted through various Community programmes and policy documents/, such as EQUAL, and guidelines focussing on gender equality;
Amendment 83 #
Motion for a resolution
Paragraph 7
Paragraph 7
7. Notes the need for measures of an educational nature (such as already exist in some Member States) from an early age to eliminate male and female stereotypes and develop the critical faculties as from adolescence;
Amendment 101 #
Motion for a resolution
Paragraph 10
Paragraph 10
10. Stresses the importance of the role played by the media in creating and perpetuating gender stereotypes and calls on the EU institutions and Member States to comply with and/or establish ethical codes and/or legal rules on how persons of both sexes can and should be presented in advertisingapplicable to creators and distributors of advertising concerning the concepts of discriminatory advertising and demanding respect for values of human dignity;
Amendment 103 #
Motion for a resolution
Paragraph 11
Paragraph 11
11. Notes the need to conduct training and awareness training accontinuous training actions for media professionals and in collaborations with media professionals on the harmful effects of gender stereotypes and good practice in this areathem and awareness training actions for society on the negative effects of gender stereotypes;
Amendment 104 #
Motion for a resolution
Paragraph 12
Paragraph 12
12. Emphasises the importance of supporting the education, training and employment of women to promote and ensure that they have equal access to all areas and levels of the media, supporting research into all aspects of women and the media, encouraging and recognising women’s media networks, and developing regulatory mechanisms, including voluntary ones, that promote balanced and diverse portrayals of women by the media and international communications systems;
Amendment 115 #
Motion for a resolution
Paragraph 14
Paragraph 14
Amendment 121 #
Motion for a resolution
Paragraph 15
Paragraph 15
15. Emphasises the need for good examples from a gender perspective in the media and advertising world in order to show that change is possible and desirable; considers that all Member States should, like Spain, which has established a prize for 'creating equality', make official the award of a prize by advertisers to members of their own industry, and a prize awarded by the public, to reward advertising which best breaks with gender stereotypes and presents a positive or status-enhancing image of women, men or relations between them;
Amendment 124 #
Motion for a resolution
Paragraph 16
Paragraph 16