6 Amendments of Justina VITKAUSKAITE BERNARD related to 2013/2098(INI)
Amendment 5 #
Draft opinion
Paragraph 1
Paragraph 1
1. Points out that regional quality branding is important for local territories and rural economies, as it highlights the connection to a specific and exceptional territory in terms of the origin of products and services and fosters productive regional economic development; is of the opinion that at a time of globalised economies, regional quality brands can serve as significant promoters and powerful tools of regional, territorial and local identity, as well as contribute to regional development, development of small businesses in rural communities and territorial marketing, and help improve the competitiveness of rural territories by increasing awareness of its economic benefits;
Amendment 10 #
Draft opinion
Paragraph 2
Paragraph 2
2. Highlights the cross-cutting nature of regional quality brands which support specific agricultural products as well as handicrafts and craftsmanship, and specific production processes and small businesses in rural communities; believes that regionally branded products may serve as good companion products to other services provided rurally, such as tourism, accommodation, catering services etc.; stresses, in this connection, that an integrated and holistic approach to the promotion of regionally branded products and their implementation at local, regional, national and European level is essential;
Amendment 17 #
Draft opinion
Paragraph 3
Paragraph 3
3. Is of the opinion that regional quality branding, based on a territorial bottom-up approach, promotes synergies and networks between various local economic actors and socio- professional organisations, thanks to which they develop, improve their products and services and introduce more environmentally- friendly processes;
Amendment 21 #
Draft opinion
Paragraph 4
Paragraph 4
4. Invites the Member States and sub- national entities to take due account of regional quality branding and the role the brands play in rural territories by including them in their local and regional development strategies; invites regional creative industries to be facilitated that can result in the creation of new cultural products as part of a place branding process;
Amendment 27 #
Draft opinion
Paragraph 6
Paragraph 6
6. Points out that for the success of funding received from the European Structural and Investment Funds, the relevant administrative procedures should be made as simple, coherent and straightforward as possible for the beneficiaries;
Amendment 31 #
Draft opinion
Paragraph 7
Paragraph 7
7. Believes that in order to provide for the increased success of regional quality brands, the exchange of experience, networking and partnerships are essential; recognises the role of representative bodies, such as associations, at regional, national and European level which provide for the promotion of regional brands and enhance theirand strengthen their growing region's visibility; calls for greater attention to be paid to regional branding initiatives as a possible common theme in European territorial cooperation and European funding initiatives and as a tool that represents an investment in the long- term vitality of the region's competiveness.