6 Amendments of Pilar AYUSO related to 2013/0398(COD)
Amendment 54 #
Proposal for a regulation
Recital 2a (new)
Recital 2a (new)
(2a) In addition to information on the intrinsic features of Union's agricultural and food products, the eligible measures should not exclude communication on consumers-friendly messages, such as those focusing on nutrition, taste, tradition and culture, notably in third countries.
Amendment 75 #
Proposal for a regulation
Recital 8
Recital 8
(8) Over the period 2001-11, barely 30 % of the budget earmarked for information provision and promotion measures under Regulation (EC) No 3/2008 was spent on measures targeting third-country markets, even though these markets offer major growth potential. With the aim of gradually reaching 750 % of estimated expenditure by 2020, specific arrangements are therefore required to encourage a larger number of information provision and promotion measures for Union agricultural products in third countries, in particular through increased financial support.
Amendment 84 #
Proposal for a regulation
Recital 10
Recital 10
(10) The information provision and promotion measures co-financed by the Union should endow them with a specific European dimension. To that end, and in order to avoid a dispersion of resources and increase Europe's visibility through these information provision and promotion measures for agricultural-food products, it is necessary to establish a work programme which defines the strategic priorities for these measures in terms of populations, products, themes or markets to be targeted and the nature of the information and promotion messages to be imparted. The Commission will take particular account of the predominant position of small and medium-enterprises in the agri-food sector, a sector which benefits from the exceptional measures provided for in Articles 154, 155 and 156 of Regulation (EU) XXX/20... [of the European Parliament and of the Council of ... establishing a common organisation of the markets in agricultural products (Single CMO Regulation) (COM(2011)626)] and from free-trade agreements coming under the commercial policy of the European Union for measures targeting third countries.
Amendment 90 #
Proposal for a regulation
Recital 13
Recital 13
(13) The information provision and promotion measures for agricultural-food products that are co-financed by the Union shall not be oriented to commercial brands or to their specific origin. Nevertheless, the indication of brands or origin might have a leverage effect in the context of promotion measures, particularly in third countries. While respecting specific conditions to be established, in particular rights to the protection of intellectual property, it should therefore be possible to give greater visibility to brands and origin and, at the same time, maintain a proper balance with the highlighting of generic messages focussed on the intrinsic characteristics of the Union's agricultural products and food products based on agricultural products.
Amendment 123 #
Proposal for a regulation
Article 2 – paragraph 1 - point a
Article 2 – paragraph 1 - point a
(a) information and promotion measures aimed at stressing the specific features of agricultural-food productions methods in the Union, particularly in terms of food safety, authenticity, nutritional and health aspects, animal welfare or respect for the environment;
Amendment 307 #
Proposal for a regulation
Article 18
Article 18
The maximum rate of co-financing shall be set at 60 % of the total eligible costs for the multi programmes in the internal market and 75% in third countries. The remaining expenditure shall be borne exclusively by the proposing organisations.