2 Amendments of Lena DÜPONT related to 2021/0381(COD)
Amendment 322 #
Proposal for a regulation
Chapter III – title
Chapter III – title
III TARGETING AND AMPLIFICATION OF DIGITAL POLITICAL ADVERTISING
Amendment 361 #
Proposal for a regulation
Article 12 – paragraph 8 b (new)
Article 12 – paragraph 8 b (new)
8 b. The goal of targeting and amplification of digital political advertising is to integrate voters into the democratic discourse and to bring political topics to their attention. Digital political advertisement has the function to inform voters and targeting and amplification techniques can help fostering democratic participation, as long as these techniques are in line with all rules on data privacy that are laid down in the Regulation (EU)2016/679. The following targeting and amplification methods shall be permitted: (a) The processing of personal data in accordance with Regulation (EU) 2016/679 to identify and disseminate political advertising to primary voters; (b) The processing of personal data in accordance with Regulation (EU) 2016/679 to identify and disseminate political advertising to socio-demographic cohorts; (c) The processing of personal data in accordance with Regulation (EU) 2016/679 for a political party to identify and disseminate political advertising to its members, former members and affiliated persons; (d) The processing of data on age, gender, language, profession, geographic location and interests in accordance with Regulation (EU) 2016/679 to identify and disseminate political advertising to groups of persons;